Cristian Mitreanu’s book “Spointra and the Secret of Business Success,” which will be released on April 3rd at www.spointra.com, brings the graphic novel format into the business book realm. Embedding a simplified version of his fundamental theory of business into a fictional story, Mitreanu aims to create a unique and entertaining learning experience. Artwork and text is equally employed in order to communicate the concepts quickly and concisely.

For the first time in business history, a fundamental theory of business has been developed. Introduced under the initiative BizBigPic, the theory provides a comprehensive and dynamic picture of what happens in business at the fundamental level.

BizBigPic, an innovative web-based initiative set to help individuals achieve enduring success in business, is being launched today. This initial stage of development is driven by the introduction of a fundamental theory of business, which provides individuals with a comprehensive and dynamic big picture of the business environment. The theory also includes a universal formula for success that shows what vendors, organizations and individuals, must fundamentally do in order to achieve and sustain success.

In a new article “Is Strategy a Bad Word?” published today in MIT Sloan Management Review, Cristian Mitreanu, the Founder and Lead Researcher of RedefiningStrategy.com, counter-intuitively identifies the word ‘strategy’ as a potential obstacle preventing top executives from leading their businesses toward enduring success.

A new article written by RedefiningStrategy.com's Lead Researcher, Cristian Mitreanu, and published by MarketingPower.com, the American Marketing Association's website, uncovers new depths of customer insight that can fundamentally contribute to a company's lasting success in an increasingly dynamic business environment.